Loreal Double Extend Lash Boosting Mascara
L'oreal's Double Extend Lash Boosting Mascara ($8.77) is a new mascara that has been specially formulated to maximize your lash appearance. There are two steps to this mascara. In Step 1, you apply the serum-infused basecoat which contains Panethenol, Ceramide, and Arginine. These key ingredients help make bare lashes smoother, shinier, and stronger. Continued daily application of the basecoat with Lash Boosting Serum will help lashes appear thicker and fuller. In Step 2, you apply the mascara topcoat which coats lashes with a lengthening formula that doesn't clump or smudge. Together, these two steps will help lashes look up to 80% longer.  
Loreal Lash Boosting Serum

Loreal has taken their Lash Boosting Technology even further and created a concentrated version of their Lash Boosting Serum, sold separately. So if you prefer to go mascara-free, you can apply just the concentrated serum and still receive the benefits. According to L'oreal's consumer findings, after a 4-week daily product usage test, women gave the following comments:
  • 71% say "It seems I have more lashes"
  • 75% say "My lashes seem thicker"
  • 78% say "I have less lash loss during makeup removal"
  • 81% say "My lashes seem to be in better condition" 
L'oreal has definitely taken a great step into giving their customers more than just a regular mascara, but instead, a Lash Boosting mascara that offers both temporary and long-lasting effects.

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